Namba Will

Storytelling is the bedrock for successful marketing campaigns, investor pitches, team building, and more. This session offers three techniques to transform your message into a captivating story. Through practical application, you'll create stories that inspire action and receive constructive feedback.

Learn effective management strategies for navigating the challenges of leading teams in hybrid work environments. Discover best practices for fostering collaboration, maintaining productivity, and creating a culture of inclusivity and belonging. You'll gain the tools and knowledge needed to manage a hybrid workforce effectively through presentations and interactive exercises.

Providing feedback is essential for professional growth and development. In this session, you'll learn how to deliver clear, specific, and actionable feedback. Through interactive exercises and case studies, you'll gain practical skills for giving feedback that motivates and empowers individuals to make improvements.

In this session, you'll learn the essential techniques for conducting successful interviews and evaluating candidates. We'll cover the interview process, from creating interview questions to providing feedback to candidates. Through interactive exercises and case studies, you'll gain practical skills to identify the best-fit candidates for your team.

Learn practical strategies for identifying, attracting, and developing young professionals. Gain valuable skills for providing effective feedback, support, and growth opportunities to junior talent, helping them succeed and grow within your organization.

Learn the best practices for navigating the hiring process and finding the right talent for your organization. You'll learn to create a positive candidate experience and build your employer brand. You'll gain practical skills and insights through interactive exercises and case studies to optimize your hiring process and build a high-performing team.

Learn how to mitigate bias in the recruitment process and promote diversity and inclusion in your organization. We'll explore the biases that can impact hiring decisions and practical techniques for reducing their impact, such as structured interviews, blind resumes, and diverse recruitment panels.

If you manage a global team with members from different cultures, you may have sensed inevitable work and communication style friction. How do you mitigate these cultural gaps and create an inclusive environment? In this session, you will learn how to turn differences into opportunities for building a stronger team. Sticking to this process can prevent negative escalations due to wrong interpretations and form a unique team culture.

In this session, you'll learn strategies for managing interpersonal conflicts and building stronger relationships within your team. We'll introduce a conflict management model to help you mitigate negative emotions and control challenging situations. By the end of this session, you'll be able to embrace conflicts and turn them into opportunities for positive change and growth.

Implementing change within a team or organization can be daunting, and it's easy to become overwhelmed and fatigued by the process. This session will introduce a change formula to help you identify obstacles, set a clear vision, plan your actions, and communicate effectively. By the end of this session, you'll have the tools and strategies needed to lead a successful change effort without succumbing to change battle fatigue.

Managers face complex choices daily, but making optimal decisions can be challenging when information needs to be improved. In this session, you'll learn practical techniques for mastering decision-making, gathering and analyzing data, evaluating options, and making sound choices aligned with your organization's goals and values.

Discover the functions and structures of sales departments, including common terminologies, and dive into the Sales Development Representative (SDR) role. Learn about the day-to-day responsibilities and skills needed to excel as an SDR. Whether new to sales or seeking to refine your SDR skills, this session provides valuable insights and strategies for success.

This session will briefly overview the Customer Success (CS) role, including their responsibilities and differences between verticals and companies. Join us to learn about the CS role, gain a deeper understanding of responsibilities, and explore essential terminology.

Digital marketing revolutionized how businesses connect with customers, but where do you start? In this session, we'll explore the basics of digital marketing. Whether new to digital marketing or broadening your understanding, this session provides valuable insights and tips for success. Join us to learn more about this exciting world and how it can take your company to the next level.

In this session, you will learn and practice CRM using examples from HubSpot as a sales, marketing, and service automation tool. You will discover essential tools such as email tracking, sequences, and sales automation to help you better manage your sales process. You will also launch effective marketing campaigns using inbound features such as landing pages, emails, lead management, SEO, and social media. We will learn how to measure the ROI of your efforts through the reports created on HubSpot.

Personalization is all about tailoring a product to specific consumer needs. In this workshop, you will put yourself in your consumers' shoes. You will learn techniques to define the best personas that represent segments of the target audience. By the end of this workshop, you'll be able to incorporate the personas method into your marketing strategy and experience how it can improve touchpoints with your consumers.

Any business idea, no matter how innovative it is, must meet the needs and behaviors of its consumers. Businesses often use polls and focus groups on gaining insight into these needs. How do you conduct them appropriately so that you can trust their results, and how can you do them on a minimal budget? In this session, you'll discover a framework for independently conducting reliable polls and focus groups. You'll learn how to define the goal of your research, determine the best method for it (polls or focus groups), and plan its execution. At the end of this session, you can start testing your ideas in a much more objective yet scalable way.

As markets become more competitive, businesses must research the market and identify their unique advantage in the face of competition. In this session, you will learn the steps for conducting professional market research without falling into misleading biases and facts. Following a well-defined process, you can perform market research that reflects the actual market situation, map competitors, and target market positioning.

A Forbes study showed that retaining an existing customer is EIGHT TIMES CHEAPER than acquiring a new customer! The key to successful retention is creating a customer experience that is innovative, technological, and human. In this session, you'll learn small tactics that can improve your customer experience significantly. You'll understand how customer journey mapping works, analyze relevant examples and discuss quick wins to improve communication, boost engagement, and give customers that unexpected WOW effect.

This session will explore the various marketing channels for business managers to reach their target audiences. We'll discuss the importance of identifying your target market, explore channels such as social media, email marketing, influencer marketing, and content marketing, and share best practices for maximizing their effectiveness.

Standard economics assumes that we are rational but fails to acknowledge that we are far less rational when making decisions. In this session, you'll learn common consumer biases and clever marketing techniques to exploit them. Use these techniques to gain a definite advantage when creating your messaging and customer journey. You can evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational behavior.

In this session, you'll learn the essential skills to become a successful sales professional. We'll cover practical techniques for prospecting, presenting, and closing your sales pitch and valuable insights on organizing your sales territory and outperforming the competition. By the end of the session, you'll be equipped with the knowledge and tools you need to succeed in sales.

In this session, you will learn the customer health model to identify which customers you risk losing, predict potential challenges, and lower churn rates. By the end of this session, you will have the tools to generate a customer health score for your business and optimize your customer journey to increase retention.

This introductory session will give you a robust framework for identifying partnerships and mapping new business channels. You'll discuss critical elements for a successful collaboration and alternative ways to create new value. If you have yet to gain experience in BizDev, this session will give you a proven framework for scaling your BizDev efforts. If BizDev is something you already practice, join it to organize your workflows in a more structured way.

Growth hacks are unconventional marketing tactics to acquire more customers. In this session, you’ll learn a formula for finding the right platform and content to engage your audience and bring traction. You’ll examine popular growth hacking types and reflect on which ones suit your business best. By the end of this session, you’ll gain creative ways to reach 10X more people with less money.

You'll learn valuable skills for influencing others, such as being likable, persuading others to believe in your words, and motivating people as a leader. By the end of the session, you'll better understand these techniques and how to apply them in various situations.

In this session, you'll learn the fundamental steps to create an effective content marketing plan to increase brand awareness for your business. We'll cover the challenge of developing an innovative and solid content strategy plan that engages your audience with minimal effort and promotes brand awareness. You'll discover a framework for planning, managing, and publishing your written or visual content. By the end of the session, you'll have a preliminary plan for fresh content ideas that you can use to drive your brand's success.

In this session, you will learn to map out the essential elements for creating a vibrant community. You will discover a formula for determining your community's values & goals and discuss potential techniques for engagement. At the end of this session, you will have the tools to start forming a meaningful community for your company.

Maintaining a strong influencers channel as part of your complete marketing toolbox could make all the difference for your business. In this session, you'll gain an expert perspective on this abnormal activity. We'll discuss the benefits of influencer marketing, how to identify the right influencers for your brand, and how to develop strong relationships with them. You'll leave with a deeper understanding of how influencers can help you reach new audiences and build brand credibility. Take this opportunity to learn from an expert and take your marketing strategy to the next level.

We rely heavily on email and instant messaging (IM) in our daily communication, but we rarely pause to consider if we are using them effectively. The lack of clarity, information overload, and poor structure in our messages can reduce the chances of getting the response we need and increase the likelihood of our news being lost in someone's inbox. This session will explore best practices for crafting effective emails and IMs. You'll learn techniques for improving message clarity, structuring your messages for maximum impact, and avoiding common mistakes that hinder communication.

In today’s reality, getting people's attention and making them listen to your message is an essential skill. In this session, you’ll explore the “must-have” ingredients to master public speaking--a valuable skill in every setting.

Your business ideas are worth nothing if you can't present them effectively. Whether you're delivering at a big conference or your team's daily standup, you aim to make people remember what you show and do what you want them to do. Sticking to the framework taught in this session will enable you to build slide decks that get your point across every time.

In this session, we will explore the various use cases of LinkedIn. We'll break down the critical elements of a member profile and provide you with best practices to achieve your goals. By the end of the session, you'll have the knowledge and tools to tell your professional story compellingly on LinkedIn and tailor your career path.

Discover the power of AI tools in boosting your creativity, productivity, and management skills in this session. We'll explore a range of AI tools that can help you automate repetitive tasks, generate new ideas, and streamline your workflow. From creative writing to project management, these tools can enhance your skills and save time.

In this session, you'll learn how to design and lead practical discussions that have a real impact and save time. We'll cover techniques to improve your meeting facilitation skills and become a confident leader. You'll also learn to hold yourself accountable to ensure meetings translate to real-world results.

In this workshop, you will learn how to automate manual processes efficiently with Zapier (a tool for automating processes). You will practice defining, planning, and implementing robust automation processes that will save you time & money. At the end of this session, you will gain the tools to turn daunting manual tasks into effortless automated processes.

In this session, you'll learn how to enhance your communication with colleagues and customers by improving your visual design skills. We'll cover the basics of design principles and provide tips for creating compelling visual materials. You'll leave this session with a better understanding of creating visually appealing materials that effectively communicate your message.

This session will cover technical accounting concepts that guide and drive a company's strategy. By the end of this workshop, you'll be familiar with these concepts and how they apply to your role. Take advantage of this opportunity to gain a deeper understanding of the financial side of your company and how it impacts your work.

Everyone likes approval - especially during conversations with users on new features or products. But rather than looking for a compliment, challenge yourself to pursue the simple truth - even if it is not what you intended to hear. In this session, you will learn the best practices for conducting exploratory interviews with users.

Whether you're a marketer, designer, developer, or entrepreneur, understanding the product management process is essential for success in today's business world. In this session, we'll cover the basics of product management, from identifying customer needs to creating a product roadmap, prioritizing features, and working with cross-functional teams. You'll learn about the challenges and opportunities of product management and the skills and tools you need to succeed.

In this session, we'll explore the principles outlined in 'The Lean Startup' and discover how they can help you create a profitable product over time. From finding what customers want using MVP and validated learning to validate your business model, you'll learn the essential skills and tools for building a successful company in today's ever-changing world.

This session is a step-by-step guide to building a customer health model. You'll learn how to identify key metrics that define customer health, collect and analyze data, and effectively communicate the health of your customer base to stakeholders. We'll share real-world examples and best practices for maintaining and improving your model over time. By the end, you'll have the tools and knowledge needed to implement a customer health model in your organization.

Even as a non-finance manager, being able to contribute to financial discussions and read your organization’s financial statements are important skills. But, to do this, you first need to familiarize yourself with some common financial terms: Assets, Liabilities, Income, Expenses, Owners’ Equity, United States Generally Accepted Accounting Principles, International Financial Reporting Standards

In this session, we'll cover the balance sheet, a financial statement that displays your organization's assets, liabilities, and owner's equity. We'll explain the accounting equation and the significance of ensuring the balance sheet balances. You'll also learn how to interpret a balance sheet and identify errors in the data.

In this session, you'll learn about A/B testing - comparing web pages or app versions to determine which performs better. Gain valuable insights into a powerful experimental tool that allows you to target maximum results with minimal resources and optimize your company outcomes.

In this session, you will learn a framework enabling your company to truly understand what customers want without relying on guessing or losing too much money. You will go through each step of the framework and practice it.

In this session, you will delve into the critical role that pricing plays in a company's success. Setting the right price point can be challenging, as pricing too low may result in lost profits, while pricing too high could discourage customers. However, by utilizing a market analysis framework, successful companies can analyze the market and determine an optimal price point that maximizes revenue without harming the brand's image. During this session, you will learn how to use this framework to select a pricing strategy that aligns with your company goals.

Design Thinking is a robust process that aims to understand users, challenge assumptions, redefine problems, and create innovative solutions to test. In these two sessions, you will learn and practice the complete Design Thinking framework - from empathy-building and ideation to prototyping and testing. In the end, you will be able to capture the mindset and needs of your customers, paint a picture of the opportunities, and test your solutions with quick, low-fidelity experiments.

Design Thinking is a robust process that aims to understand users, challenge assumptions, redefine problems, and create innovative solutions to test. In these two sessions, you will learn and practice the complete Design Thinking framework - from empathy-building and ideation to prototyping and testing. In the end, you will be able to capture the mindset and needs of your customers, paint a picture of the opportunities, and test your solutions with quick, low-fidelity experiments.

This session deals with the most basic UX and product planning approach using several vital principles. You’ll learn what makes an experience suitable and how to ensure the product is being developed with the user in mind. At the end of this session, you’ll be familiar with guidelines that will provide a better kickoff for your product.

A SWOT Analysis is a simple yet powerful business strategy development tool. It forces you to look at your company's strengths, weaknesses, opportunities, and threats - and develop a solid growth plan. In this session, you'll learn how to use the SWOT Analysis and how to use it to level up your company's growth strategy.

In this session, you will discover that every endeavor can be viewed as a project, regardless of its scale or complexity. The actual test of success lies in effectively managing these projects, striking a delicate balance between cost, schedule, quality, and content. This session will give you valuable insights into organizing projects from the outset, ensuring their execution leads to desirable outcomes. Whether you are a seasoned project manager or new to the field, this workshop will equip you with the tools and techniques needed to drive project success from start to finish.

During this session, you will comprehensively understand your company's business model by utilizing the Business Model Canvas. This powerful tool offers a structured approach to mapping your company's key components. This one-page visual chart breaks down the business model into nine essential segments, serving as building blocks for your overall strategy. You will learn how to brainstorm and focus on each part of the model, providing a deeper insight into your customers, the value propositions offered through various channels, and how your company generates revenue. With this knowledge, you will be better equipped to refine and optimize the business model, ultimately driving long-term success.

The goal-setting methodology of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth. In this session, you will learn how huge tech companies use OKRs to generate ambitious, achievable business plans. This methodology will enable your company to focus on well-defined goals and illustrate a clear path to success.

This session will introduce you to a comprehensive framework that addresses two critical, interconnected dimensions of crisis management. By adopting this framework, you will be better prepared to mitigate the impact of a crisis and accelerate the recovery process.

During this session, we will explore the various roles involved in managing and utilizing data, specifically focusing on the role of Data Analysts. By understanding the broader data ecosystem, you will be better equipped to identify where Data Analysts fit within the organization and how they contribute to the overall data strategy. This session will provide valuable insights into the skills and responsibilities of Data Analysts and their interactions with other data-related roles, including Data Scientists, Data Engineers, and Business Intelligence Analysts.

This session is for anyone who needs to translate data insights into compelling visual stories for other key audiences: Customers, teams with different specialisms, senior stakeholders, journalists, investors, or the wider public. The session will give you skills and principles to apply to the most detailed PowerPoint chart or more complex interactive visualizations.

The skill of analyzing data has become an integral demand in business. Still, most people are hesitant when having to work with these programs.

In this industry exercise, we will practice the skills we previously learned in Excel.

In this session, you will gain an introductory understanding of machine learning concepts and terminology, including models and features. You will also explore the differences between supervised and unsupervised learning and learn about the industry standard process for data mining concerning modeling. By the end of the session, you will have a solid foundation for further exploration in this exciting field.

Different business models require different analytical approaches, and understanding the business model can be a critical factor in the company's data analysis. In this session, we will learn the differences between B2B & B2C with examples and how to generate analysis ideas for B2B & B2C companies.

This session will give you a basic understanding of key business terms for defining KPIs or key performance indicators. You will learn about the KPI method theory and main concepts, as well as the role of analysts in defining and tracking KPIs. By the end of this session, you will better understand how KPIs can be used to measure the success of your organization and the critical steps involved in developing and implementing a KPI strategy.

This session will cover how analysts work with product managers, data developers, and other analysts in their daily tasks. You will learn about each team member's various roles and responsibilities and how they collaborate to achieve common goals. By the end of this session, you will better understand the communication, problem-solving, and data analysis skills required to be a practical analyst and the importance of clear communication and collaboration in a successful team.